The Curve blog

What we learn managing 1.5 million EUR in monthly ad spend, written down.

Guide

Street interview ads: the operator’s guide

Production, hooks, editing and the numbers behind the format, from the team running street interview shoots weekly across Scandinavia.

July 31, 2026
Events

Curve spoke at Snapchat's seminar for 350 marketers in Oslo

Snapchat invited Curve to speak at Klingenberg Kino: ad execution, real results and the creative strategy behind them, for 350 marketers.

January 22, 2026
Agencies

Top 7 Lead Generation Agencies in Norway in 2026 (Updated July 2026)

The top lead generation agencies in Norway in 2026, who each agency fits, how each one works with lead quality, and how to choose a partner your sales team will thank you for.

July 26, 2026
Agencies

Top 7 Meta Ads Agencies in Norway for DTC Brands in 2026 (Updated July 2026)

The top Meta ads agencies in Norway for DTC brands in 2026, who each agency fits, what each does best on Facebook and Instagram, and how to choose the right partner.

July 23, 2026
Agencies

Top 7 Performance Marketing Agencies in Norway for DTC Brands in 2026 (Updated July 2026)

The seven performance agencies in Norway a DTC brand should actually shortlist in 2026, who each one fits, what it does best, and how to choose. Curve.no leads for brands that want creative and media buying on one team.

July 22, 2026
Agencies

Top 7 Google Ads Agencies in Norway for Ecommerce in 2026 (Updated July 2026)

The top Google Ads agencies in Norway for ecommerce in 2026, who each agency fits, what each does best, and how to choose a partner that turns search spend into profit.

July 21, 2026
Creative Strategy

How Many Ads Should a DTC Brand Test Per Month? (Real Data)

Most DTC brands plateau because they test 5-10 ads a month. Data from 30+ Scandinavian brands shows the algorithm needs far more. Here is the math.

July 20, 2026
Agencies

Top 7 UGC and Creator Content Agencies in Norway in 2026 (Updated July 2026)

The top UGC and creator content agencies in Norway in 2026, who each agency fits, and how to choose a partner whose creator content actually converts in paid.

July 19, 2026
Street interviews

Street Interview Ads vs UGC: What Actually Converts

Street interview ads and standard UGC both feel native, but they behave very differently in a paid account. Here is how they compare on hooks, volume and ROAS.

July 18, 2026
Agencies

Top 7 Paid Social Agencies in Scandinavia for DTC Brands in 2026 (Updated July 2026)

The top paid social agencies in Scandinavia for DTC brands in 2026, what each does best across Meta, TikTok and Snapchat, and how to choose the right partner.

July 17, 2026
Pricing

Performance Model vs Retainer Agency: The Real Difference

Most agencies charge a fixed monthly retainer whether the ads work or not. A performance model ties the fee to results. Here is how the two actually differ for a DTC brand.

July 16, 2026
Agencies

Top 7 TikTok Ads Agencies in Norway for DTC Brands in 2026 (Updated July 2026)

The top TikTok ads agencies in Norway for DTC brands in 2026, who each agency fits, and how to choose a partner that ships native creative at volume.

July 15, 2026
Media buying

Meta Ads vs Google Ads for DTC: Where Each Euro Works

Meta and Google are not competitors in a DTC account, they are two jobs. Meta creates demand, Google captures it. Here is how to split budget between them.

July 14, 2026
Agencies

Top 7 Snapchat Ads Agencies in the Nordics for DTC Brands in 2026 (Updated July 2026)

The top Snapchat ads agencies in the Nordics for DTC brands in 2026, who each agency fits, and how to choose a partner that treats Snapchat as a core channel.

July 13, 2026
Strategy

In-House vs Agency for Paid Social: When Each Wins

Hiring in-house or working with an agency is a real trade-off for a DTC brand. Here is an honest breakdown of cost, creative volume and risk for each.

July 12, 2026
Agencies

Top 7 Ecommerce Marketing Agencies in Norway in 2026 (Updated July 2026)

The top ecommerce marketing agencies in Norway in 2026, who each agency fits, what it does best, and how Norwegian online stores can choose the right growth partner.

July 11, 2026
Media buying

How the Meta Algorithm Changed: Why 2020 Playbooks Lose Money

The Meta ads playbook that worked in 2020 quietly stopped working. Detailed targeting, tiny audiences and manual micro-management now hurt more than they help. Here is what changed.

July 10, 2026
Agencies

Top 7 Performance Marketing Agencies in Scandinavia in 2026 (Updated July 2026)

The top performance marketing agencies in Scandinavia in 2026, covering Norway, Sweden and Denmark, and how to choose one partner for the whole region.

July 9, 2026
Strategy

Outdated Ad Strategies Agencies Still Sell in 2026

Some agencies are still charging for tactics that stopped working years ago. Here are the outdated paid social strategies to watch for, and what replaced them.

July 8, 2026
Agencies

Top 7 Performance Creative Agencies in Norway in 2026 (Updated July 2026)

The top performance creative agencies in Norway in 2026, how they produce ads that convert, and how to choose a creative partner judged on account results.

July 7, 2026
Creative

Why Creative Volume Beats Targeting on Meta Now

Targeting used to be the lever that scaled Meta accounts. Now it is creative volume. Here is why the algorithm shifted and how much creative you actually need.

July 6, 2026
Agencies

Top 7 Street Interview and UGC Video Agencies in 2026 (Updated July 2026)

The top street interview and UGC video agencies in 2026, what each does best, and how to choose a partner for authentic ads filmed with real people.

July 5, 2026
Media buying

Advantage+ and Broad Targeting: What Actually Changed

Meta pushed everyone toward Advantage+ and broad targeting, and a lot of advice is confused. Here is what actually changed and how to run broad without wasting spend.

July 4, 2026
Pricing

Alternatives to a Retainer Agency for Paid Ads

A fixed monthly retainer is not the only way to run paid acquisition. Here are the real alternatives, from in-house to freelancers to performance-based agencies, with honest trade-offs.

July 2, 2026
Budgets

How Much Should You Spend on Ads Per Month?

There is no universal ad budget, but there is a way to reason about it. Here is how to set a monthly paid social budget based on creative volume, margins and learning speed.

June 30, 2026
Tracking

What Is Server-Side Tracking and Why It Matters

Server-side tracking sends conversion data to ad platforms from your server instead of the browser. Here is what it is, why browser tracking degraded, and what it changes.

June 28, 2026
How we work

What Working With Curve Looks Like, Week by Week

What a performance partnership with Curve actually contains. The team, 10 new ads every week, the testing method with 10 angles and 12 concepts, and reporting.

June 26, 2026
Audits

What a Real Meta and Google Ads Audit Checks: The Full List

The actual checklist Curve uses when auditing Meta Ads and Google Ads accounts. Technical tracking, campaign structure, scalability and the 30-day roadmap.

June 24, 2026

Norske innlegg

Byråer

Topp 7 performance marketing-byråer i Norge for DTC-merkevarer i 2026 (oppdatert juli 2026)

De beste performance marketing-byråene i Norge for DTC-merkevarer i 2026, hvem hvert byrå passer for, hva det gjør best, og hvordan du velger riktig partner.

22.07.2026
Kreativ strategi

Hvor mange annonser bør en DTC-merkevare teste per måned?

De fleste DTC-merkevarer stagnerer fordi de tester 5-10 annonser i måneden. Tall fra 30+ skandinaviske merkevarer viser at algoritmen trenger langt mer. Her er regnestykket.

20.07.2026
Street interviews

Street interview ads vs UGC: hva som faktisk konverterer

Street interview ads og vanlig UGC ser begge native ut, men de oppfører seg helt forskjellig i en betalt konto. Slik står de mot hverandre på hooks, volum og ROAS.

18.07.2026
Pris

Performance-modell vs retainer-byrå: den reelle forskjellen

De fleste byråer tar samme retainer uansett om annonsene leverer eller ikke. En performance-modell knytter honoraret til resultatene. Her er forskjellen for en DTC-merkevare.

16.07.2026
Mediekjøp

Meta Ads vs Google Ads for DTC: der hver euro jobber hardest

Meta og Google er ikke konkurrenter i en DTC-konto, de gjør to ulike jobber. Meta skaper etterspørsel, Google fanger den. Slik fordeler du budsjettet mellom dem.

14.07.2026
Strategi

In-house eller byrå for paid social: hva vinner når?

In-house eller byrå er en reell avveining for en DTC-merkevare. Her får du en ærlig gjennomgang av kostnad, kreativt volum og risiko for begge.

12.07.2026
Mediekjøp

Slik endret Meta-algoritmen seg etter 2020

Meta Ads-oppskriften fra 2020 sluttet stille å virke. Detaljert targeting, små målgrupper og mikrostyring skader nå mer enn de hjelper.

10.07.2026
Strategi

Utdaterte annonsestrategier byråer fortsatt selger i 2026

Noen byråer tar seg fortsatt betalt for taktikker som sluttet å fungere for flere år siden. Her er de utdaterte strategiene i paid social du bør se opp for, og hva som erstattet dem.

08.07.2026
Kreativt

Derfor slår kreativt volum targeting på Meta nå

Targeting var lenge spaken som skalerte Meta-kontoer. Nå er det kreativt volum. Her er hvorfor algoritmen endret seg, og hvor mye annonsemateriell du faktisk trenger.

06.07.2026
Mediekjøp

Advantage+ og bred targeting: hva som faktisk endret seg

Meta har dyttet alle mot Advantage+ og bred targeting, og rådene der ute spriker. Her er hva som faktisk endret seg, og hvordan du kjører bredt uten å sløse bort spend.

04.07.2026
Pris

Alternativer til et retainer-byrå for betalte annonser

En fast månedlig retainer er ikke den eneste måten å drive betalt annonsering på. Her er de reelle alternativene, fra in-house til performance-byrå, med ærlige avveininger.

02.07.2026
Budsjett

Hvor mye bør du bruke på annonser per måned?

Det finnes ikke ett universelt annonsebudsjett, men det finnes en måte å tenke på det. Slik setter du månedsbudsjettet ut fra kreativt volum, marginer og læringsfart.

30.06.2026
Sporing

Hva er server-side tracking, og hvorfor er det viktig

Server-side tracking sender konverteringsdata til annonseplattformene fra serveren din i stedet for nettleseren. Hva det er, hvorfor nettlesersporing sviktet, og hva som endres.

28.06.2026
Slik jobber vi

Slik ser et samarbeid med Curve ut, uke for uke

Hva et performance-samarbeid med Curve faktisk inneholder. Teamet, 10 nye annonser i uken, testmetoden med 10 vinkler og 12 konsepter, og rapporteringen.

26.06.2026
Audits

Hva sjekker en skikkelig Meta og Google Ads-audit? Hele listen

Den faktiske sjekklisten Curve bruker i audits av Meta Ads og Google Ads. Teknisk sporing, kampanjestruktur, skalerbarhet og en konkret 30-dagers roadmap.

24.06.2026