About Curve
Two founders. An unhealthy obsession with marketing.
We started Curve because we saw too many brands paying too much for too little. The performance-first model was our answer.
We started Curve because we saw too many brands paying too much for too little. The performance-first model was our answer.
Curve was founded in 2023 in Tromsø, Norway by two entrepreneurs who believed the agency model was broken. Brands were locked into retainers with no accountability, paying for activity instead of outcomes.
We built a different kind of agency. One where our revenue is directly tied to client performance. If we don't deliver, we don't earn. That alignment changed everything.
In our first full year we grew 700%, not by chasing new logos, but by making our existing partners more money. Today we manage over 1.5 million EUR in monthly ad spend across Meta, Google, Snapchat and TikTok for 20+ Scandinavian B2C brands.
Our team is small by design. Every person at Curve is a specialist, not a generalist. We only work with B2C brands because focus is how you win.
20-year-old entrepreneur from Tromsø. Started selling door to door at 16. Built Curve from scratch with a simple conviction: performance marketing should only cost you money when it makes you money.
Co-founder and Google Ads specialist. Alex drives the strategic growth of the agency and ensures every team member has what they need to deliver for clients. His craft is Google, his obsession is efficiency.
Oscar leads creative strategy across Curve's client portfolio. He builds the angle frameworks, briefs the UGC creators, and turns data into ad concepts that actually convert.
Specialist in Meta Ads with deep experience scaling DTC brands across Norway, Sweden, and Denmark. Obsessed with the numbers behind every campaign.
Lally manages Google Ads accounts across Curve's client portfolio. She handles campaign setup, bidding strategy, and daily optimisation to drive performance on Search, Shopping, and Performance Max.
Strategy nights, client dinners, and the stage at Scandinavia's biggest ecommerce events. The team your brand works with, off the deck.
Event photography by Chen Media (@henrikdalee).
