Curve runs Google Ads for DTC brands in Norway, Sweden and Denmark: Search, Shopping and Performance Max, with feed optimisation, bidding strategy and conversion tracking so every click has a clear path to purchase. We work on a performance model, and on seasonal accounts Google has reached 8.5x+ ROAS as a second channel alongside Meta.
People see the product in the feed, then search for it. Google is where that demand gets caught, and the account has to be structured to be waiting: non-branded search first, Shopping and Performance Max on clean feeds, branded protected but never inflating the numbers.
Run separately from paid social, both sides claim the same conversions and nobody optimizes the handoff. We run them as one system.
Book a free 30-minute call. We look at your setup before the call and walk you through exactly where the opportunity is, whether we work together or not.
Book a free strategy callEvery part of the Google account is bid toward revenue, not last-click noise.
New customers come from non-branded queries. That is where the budget leads, with structure that keeps automation honest.
Feed quality decides Shopping performance. We rebuild titles, attributes and segmentation before scaling spend.
Bidding optimizes toward revenue with server-side data, so automation is held to the same standard as every other channel.
We start with the search terms report, the feed and the conversion setup. Wasted spend, cannibalised branded traffic and broken tracking get fixed before we scale anything.
Server-side tracking and CAPI go in first, so smart bidding learns from complete, deduplicated data instead of a leaky pixel and last-click noise.
Branded and non-branded search are separated, Shopping is segmented by margin and priority, and Performance Max gets asset groups and exclusions that keep it honest.
Search term hygiene, bid targets, feed fixes and budget shifts happen every week, informed by what Meta is doing on the demand-creation side.
Once the account converts on clean data, we push budget into the auctions that pay back and report on revenue and bottom line, not vanity ROAS.
These are full-account outcomes where Google did its job as the capture layer under coordinated paid social. Across the brands we run, 91% see a bigger bottom line within 45 days. Google rarely carries a business alone, but as disciplined demand capture alongside Meta it turns intent into orders at a cost that holds up as you scale.