They share the same DNA, real people answering questions in public, but the job is different. A vox pop is a journalistic format built to show a range of opinions.
Street interview ads are engineered as ads from the first step. The questions come out of an angle workshop tied to your offer, the edit is hook-first so the strongest moment opens the video, and every cut is delivered in platform-ready formats with captions. The spontaneity is real, the structure around it is not accidental.
