What we learn managing 15M+ EUR in monthly ad spend, written down. Real numbers, no recycled listicles.
Most DTC brands plateau because they test 5-10 ads a month. Data from 30+ Scandinavian brands shows the algorithm needs far more. Here is the math.
Street interview ads and standard UGC both feel native, but they behave very differently in a paid account. Here is how they compare on hooks, volume and ROAS.
Most agencies charge a fixed monthly retainer whether the ads work or not. A performance model ties the fee to results. Here is how the two actually differ for a DTC brand.
Meta and Google are not competitors in a DTC account, they are two jobs. Meta creates demand, Google captures it. Here is how to split budget between them.
Hiring in-house or working with an agency is a real trade-off for a DTC brand. Here is an honest breakdown of cost, creative volume and risk for each.
The Meta ads playbook that worked in 2020 quietly stopped working. Detailed targeting, tiny audiences and manual micro-management now hurt more than they help. Here is what changed.
Some agencies are still charging for tactics that stopped working years ago. Here are the outdated paid social strategies to watch for, and what replaced them.
Targeting used to be the lever that scaled Meta accounts. Now it is creative volume. Here is why the algorithm shifted and how much creative you actually need.
Meta pushed everyone toward Advantage+ and broad targeting, and a lot of advice is confused. Here is what actually changed and how to run broad without wasting spend.
A fixed monthly retainer is not the only way to run paid acquisition. Here are the real alternatives, from in-house to freelancers to performance-based agencies, with honest trade-offs.
There is no universal ad budget, but there is a way to reason about it. Here is how to set a monthly paid social budget based on creative volume, margins and learning speed.
Server-side tracking sends conversion data to ad platforms from your server instead of the browser. Here is what it is, why browser tracking degraded, and what it changes.
What a performance partnership with Curve actually contains. The team, 9-10 new ads every week, the testing method with 10 angles and 12 concepts, and reporting.
The actual checklist Curve uses when auditing Meta Ads and Google Ads accounts. Technical tracking, campaign structure, scalability and the 30-day roadmap.
Hva et performance-samarbeid med Curve faktisk inneholder. Teamet, 9-10 nye annonser i uken, testmetoden med 10 vinkler og 12 konsepter, og rapporteringen.
Den faktiske sjekklisten Curve bruker i audits av Meta Ads og Google Ads. Teknisk sporing, kampanjestruktur, skalerbarhet og en konkret 30-dagers roadmap.