Curve / Street Interview Ads / FAQ

Do people actually agree to be interviewed on the street?

Quick answer: Enough do. Interviewers are trained to make people comfortable within seconds, and across a full day the volume math still lands at around 20 usable videos.

Yes, enough do. Our interviewers are trained to make people comfortable within the first ten seconds, and the format is volume-based by design: across a full day of approaching people, you do not need everyone to say yes to come away with around 20 usable interview videos.

Everyone who appears consents clearly to their clip being used in advertising, and anything ambiguous is left out of the edit.

Curve presenting to a full auditoriumPhoto: Chen Media

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