UGC works because it looks like a person, not a brand. But most UGC underperforms because it is random: a creator handed a loose brief, producing content disconnected from what the account's data actually shows converts. We run it differently.
How we produce UGC
- Brand-matched creators from a database of 500+ vetted people, cast to fit the brand rather than picked at random.
- Data-driven scripts: briefs built from the angles and hooks the account's own performance data shows are working, not guesses.
- In-house editing, so the finished ad is shaped for performance, not just handed over as a raw clip.
- Volume: UGC is one input in a high-volume creative system, sitting alongside statics and street interviews.
UGC in the wider creative mix
UGC is excellent for demonstration, product features and specific tutorials. For cold-traffic prospecting and sheer volume, street interview ads often do more, which is why most of our accounts run both. The right question is not UGC or street interviews, it is which format does which job. We break that down in street interview ads vs UGC.
Where it is produced
All of it runs through Marketr (marketr.no), our creative studio, so UGC is briefed from the same ad data that drives the media buying. Strategy, production and buying are one system, which is why the content converts instead of just looking good.
Who it is for
DTC and e-commerce brands that need native video at volume and want it tied to real performance data rather than produced in a vacuum.