Google is where you capture demand: intercepting people who are already searching for your product, your category, or the problem you solve, at the moment they are most ready to buy. It is technical, unglamorous work, and it is where a lot of DTC brands leave money on the table.
What we manage
- Search: capturing high-intent queries with tight account structure and query segmentation, so budget goes to searches that convert and not to waste.
- Shopping and Performance Max: feed optimisation, product segmentation and bidding, run so you keep control over where spend actually goes rather than handing it blindly to automation.
- Conversion tracking: server-side where possible, so bidding optimises on complete data and you measure real revenue.
- Channel strategy: using Google to capture the demand that Meta creates, so the two channels compound instead of competing.
Why the performance model
No retainers. Our fee is tied to the revenue we create, so we only earn when you do. That alignment changes every decision we make in the account.
Results
On one seasonal home and garden brand, Google reached 8.5x+ ROAS and became a strong second channel while we scaled the account +66% into peak season. Google rarely works in isolation; it works best capturing the demand created elsewhere, which is why we usually run it alongside Meta.
Who it is for
DTC and e-commerce brands in Scandinavia where real search demand exists for the category, who want that demand captured efficiently rather than leaked to competitors. If you want to understand how Google and Meta divide the work, see Meta Ads vs Google Ads for DTC.