Curve / Street Interview Ads / FAQ

Are the people in street interview ads paid actors?

Quick answer: No. The whole point is that responses are real and unscripted. Everyone consents on the spot, and only genuine moments make it into the ads.

No. The entire point of the format is that responses are real and unscripted. Everyone who appears gives clear consent on the spot, and interviews that do not produce genuine, usable moments simply are not used.

That authenticity is not a nice-to-have, it is the mechanism. The moment viewers sense a script, the format loses exactly the thing that makes it outperform.

Curve presenting to a full auditoriumPhoto: Chen Media

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Curve is a small, senior team in Oslo that produces the creative, buys the media, and picks up when you call. Meet the people behind the performance.

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