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How many new ads do you test per week?

Quick answer: 10 new ads per week as the working cadence, scaling to 100+ new ads per month for accounts at full volume.

The working cadence is 10 new ads per week. For accounts at full volume that scales to 100+ new ads per month, which is the level where the algorithm consistently has something new to learn from.

This is the single biggest difference between accounts that scale and accounts that plateau. Most brands test a handful of ads per month and wonder why performance decays; the account is starving, not saturated.

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