These are the questions we actually get, from briefs, sales calls and client Slack channels. Short, straight answers, no filler. Every answer also has its own page, so you can link colleagues directly to the one that settles the discussion.
The model
What does Curve.no actually do as a performance marketing agency?
Curve.no runs paid social and paid search as one system: Meta and Google ads management, in-house creative production including UGC and street interview ads, and tracking that reports real revenue instead of platform vanity metrics.
The point of combining them is speed. When the same team makes the ads and buys the media, the account never waits weeks for new creative, and learnings from the account flow straight back into the next batch of ads.
How does performance-based pricing work?
Instead of a fixed monthly retainer, our fee on media buying is tied to the results we drive. That aligns the incentives completely: if the account does not grow, our invoice does not either.
It also changes behaviour in ways a retainer never can. We have every reason to push creative volume, kill losing ads fast and scale winners aggressively, because we are paid for outcomes, not for activity reports.
Why don't you charge retainers?
Because retainers pay agencies for being busy, not for being right. A retainer gets invoiced whether the account grew or not, which is why so much agency output is decks and meetings instead of winning ads.
With the performance model, the only way we earn well is if your bottom line grows. Street interviews and UGC are the exception: those are sold as fixed-price content packages, agreed up front, because there we deliver a defined creative product rather than managed outcomes.
How fast should we expect results?
Across 30 partnerships through 2025, 91% of clients saw a bigger bottom line within 45 days. That number is the honest benchmark for what to expect from the first six to seven weeks.
The first weeks go to rebuilding what the growth depends on: creative volume in production, a clean testing structure in the account, and tracking that reports revenue you can trust. The compounding starts once winners emerge and budget concentrates behind them.
How much ad spend do we need to work with Curve.no?
The performance partnership makes the most sense from around 15,000 EUR per month in ad spend. Below that level, there is usually not enough budget to run real creative testing at the volume the method needs.
If you are under that threshold, the better entry is a fixed-price content package, street interviews or UGC, that you run in your own account. Several partners have started there and moved to the full model as spend grew.
Do you manage both Meta and Google Ads?
Yes, and deliberately together. In our accounts Meta does the demand creation and Google does the capture: people see the product in the feed, then search for it, and the search account is structured to be waiting for them.
Splitting the two across different agencies breaks that loop. Neither side sees the whole customer journey, both claim the same conversions, and nobody optimises the handoff between them.
Method and volume
How many new ads do you test per week?
The working cadence is 10 new ads per week. For accounts at full volume that scales to 100+ new ads per month, which is the level where the algorithm consistently has something new to learn from.
This is the single biggest difference between accounts that scale and accounts that plateau. Most brands test a handful of ads per month and wonder why performance decays; the account is starving, not saturated.
How do you structure the ad account?
Structure follows the 2026 algorithm instead of fighting it: broad prospecting does the heavy lifting, retargeting stays lean, and consolidation gives the system enough signal per ad set to learn.
Creative volume grows with the account's stage, roughly 40+ live ads at launch, 70+ in the growth phase and 100+ at scale. The structure exists to serve one goal: feeding enough genuinely different creative into broad delivery that the algorithm finds the buyers for you.
How do you split budget between testing and scaling?
At steady state the split is roughly 55% of budget scaling proven winners, 30% testing new angles and concepts, and 15% on retargeting. The exact numbers move with the account's stage, but the logic is constant.
The 30% testing share is the part most accounts are missing. It looks like money that could have gone to the best performer today, and it is exactly what guarantees there is a new best performer next month.
How is Google Ads spend structured?
A healthy account in our portfolio runs roughly 45% on non-branded search, 35% on Shopping and Performance Max, and 20% on branded. Non-branded leads because that is where new customers come from; branded is protected but never allowed to inflate the numbers.
Bidding optimises toward revenue, not last-click noise, so automation gets held to the same standard we hold Meta to: real money in the bank, not platform-attributed comfort metrics.
How do you track results?
Tracking is set up server-side on top of the browser signals, because browser-only setups lose a meaningful share of conversions to blockers and privacy features. The platforms then optimise on wrong data, and wrong data compounds.
Reporting runs on the numbers that matter to an owner: revenue, cost, bottom line. If the dashboard says growth, the bank account should agree with it.
Who makes the creative?
Everything comes from the in-house studio: creative strategy, UGC production, statics, video and street interview ads. The people who see what the account needs are the same people who make what the account gets.
That closed loop is why the 10 ads per week cadence holds. There is no brief traveling to a third agency, no freelancer roulette, no three-week turnaround for a hook variation that takes an afternoon.
Fit and verticals
Do you work with lead generation businesses?
Yes. The same system that scales webshops works for lead-driven businesses: creative volume finds the hooks that attract the right people, and the tracking work makes sure the account optimises toward leads that actually convert downstream, not just cheap form-fills.
Homely, the home alarm service, is a public example: lower CPA and higher lead quality at scale, with 1.17% CTR on Meta. Lead quality is the metric that separates real lead gen work from vanity lead gen work. The full approach is on our lead generation page.
Do you work with apps and subscription products?
Yes. QPaws, the Strava for dogs, is the public example: 3x+ growth in users and revenue, scaled across 12 markets. Subscription and app funnels reward exactly what the method produces, a stream of genuinely different hooks tested at volume.
The main adjustment for apps is measurement: optimising toward activated, retained users rather than installs, so growth compounds instead of churning out.
What results have you actually driven?
The documented, public cases: roughly 10x sales growth for Collagen for Hund. 252% higher bottom line for Propr.no. 61% revenue growth and 59% higher ROAS for Birdieboss. 3x+ growth across 12 markets for QPaws. 66% revenue growth into peak season for Sneglefellen. 50% revenue growth for Earthing Harmony. Lower CPA with higher lead quality for Homely.
Across partnerships, 91% of clients see a bigger bottom line within 45 days, and the portfolio of brands we run generates 100M+ EUR in annual revenue. Every case above is written up with numbers on the cases page.
Which markets do you operate in?
Curve.no is based in Oslo and runs accounts across Norway, Sweden, Denmark and the US. The QPaws partnership scaled across 12 markets, so multi-market growth is a solved problem, not an experiment.
Creative follows the markets: shoots run natively in the Nordics and beyond, and localization, including AI dubbing for street interview content, turns one production day into ads for every market you sell in.
What makes Curve.no different from a normal agency?
Three structural things, not a tone of voice. The pricing is performance-based, so we only win when you do. The creative studio is in-house, so the account gets 10 new ads per week instead of waiting on briefs. And the method is built on volume, angles times concepts, because finding outlier ads is a numbers game.
Most agencies have one of the three. It is the combination that produces the numbers on our cases page, and it is why 91% of clients see a bigger bottom line within 45 days.
Can we buy creative without handing over the media buying?
Yes. Street interviews and UGC are sold as fixed-price content packages, and content-only is a real offer, not a downsell: we deliver the creative as a creative partner agency, and your in-house team or existing agency runs it.
It is also a common on-ramp. Brands buy a content package, watch what the creative does in their own account, and then decide whether the full performance partnership makes sense.
Getting started
What happens in the first 45 days?
Week one is diagnosis and foundations: account audit, tracking fixed so revenue numbers can be trusted, and the first angle work on your offer. Then creative volume starts landing in a clean testing structure, and the account begins producing signal instead of noise.
By the back half of the window, winners are visible and budget concentrates behind them. That sequence is why 91% of clients see a bigger bottom line within 45 days: it is enough time for the system to work, not just for activity to happen.
What do you need from us to get started?
Three things: access to your ad accounts and analytics so the audit runs on real data, a proper walkthrough of your product, offer and margins, and one decision-maker who can approve creative quickly.
What we do not need is a big internal marketing operation on your side. The system is designed to carry production, buying and reporting, so your time goes into the decisions only you can make.
How does reporting and communication work?
Reporting runs on owner numbers: revenue, cost, bottom line, and what we are testing next. No forty-slide decks where the insight hides on slide thirty-eight.
Communication is direct with the people actually running your account and making your ads. Real people run your account is a principle on our service pages, and it applies to the conversation too.
Can you take over an existing ad account without losing performance?
Yes, and it is the normal case; most partners arrive with a running account, not a blank one. The audit maps what is genuinely working before anything gets touched, and existing winners keep running while the new testing structure is built around them.
What changes first is usually tracking and creative volume, not the things currently paying the bills. Performance transitions should feel like acceleration, not like a restart.
What happened in the Propr.no case?
Propr.no, the Norwegian platform for selling your home yourself, switched their paid marketing to Curve.no and landed at a 252% higher bottom line with 25% lower cost per purchase.
It is also a useful case if you are not a webshop: Propr sells a service with a considered purchase decision, and the same creative volume plus structured testing method carried it. The full write-up with numbers is on the cases page.
How do we get started?
Book a free 30-minute strategy call. We look at your ad setup before the call, benchmark it against brands in your category, and walk you through exactly where the opportunity is, whether we work together or not.
If there is a fit, you will know what the first 45 days look like before you commit. If there is not, we will say so; the performance model only works when we pick partnerships we can actually grow.
