Curve / Street Interview Ads / FAQ

What happens if nobody gives usable answers?

Quick answer: The format is built on volume and question design, so a full shoot day reliably produces usable material. Weak moments simply never reach the edit.

That risk is what the process is designed around. The questions come out of an angle workshop and are specifically built to produce reactions worth filming, and a full day of interviews creates enough raw volume that strong moments are the norm, not the exception.

Weak or flat moments never reach the edit. Only interviews with genuine, usable reactions get cut into ads, which is also why the finished batch feels so consistently alive.

Curve presenting to a full auditoriumPhoto: Chen Media

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