It starts with an angle workshop. Together we define the offer, the audience, and the five to eight questions most likely to produce real, ad-worthy reactions on camera.
Then comes the shoot day: a two-person crew, interviewer plus camera, at a scouted high-traffic location where your customers actually walk by. A full day typically produces around 20 unique interview videos.
Finally, the edit. Each usable interview is cut into several different hooks and lengths, so one shoot day turns into 40+ unique ready-to-run ads, tagged and organised for your ad account.
