Curve / Creative Strategy / FAQ

Do static ads still work in a video-first feed?

Quick answer: Yes, statics regularly win angles, especially callouts and comparison formats, and they are the fastest format to iterate.

Yes. Statics regularly win angles in our accounts, headline callouts, us-versus-them comparisons, benefit stacks, because a sharp claim a viewer can absorb in one glance sometimes beats thirty seconds of video.

They are also the fastest format to iterate: a new headline variation ships in hours. In an angles-times-concepts system that speed matters, statics often scout an angle cheaply before video and street formats double down on it.

Curve presenting to a full auditoriumPhoto: Chen Media

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