Week one is diagnosis and foundations: account audit, tracking fixed so revenue numbers can be trusted, and the first angle work on your offer. Then creative volume starts landing in a clean testing structure, and the account begins producing signal instead of noise.
By the back half of the window, winners are visible and budget concentrates behind them. That sequence is why 91% of clients see a bigger bottom line within 45 days: it is enough time for the system to work, not just for activity to happen.
