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What happened in the Propr.no case?

Quick answer: 252% higher bottom line and 25% lower cost per purchase after Propr.no switched to Curve.no.

Propr.no, the Norwegian platform for selling your home yourself, switched their paid marketing to Curve.no and landed at a 252% higher bottom line with 25% lower cost per purchase.

It is also a useful case if you are not a webshop: Propr sells a service with a considered purchase decision, and the same creative volume plus structured testing method carried it. The full write-up with numbers is on the cases page.

Curve presenting to a full auditoriumPhoto: Chen Media

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