Every creative that leaves the studio carries its strategy in its filename: the concept (a split screen, a headline callout, a native post-it), the hook it opens with, the offer it lands on, and the audience persona it speaks to. It looks bureaucratic and it is quietly the whole system.
Because the naming is consistent, performance aggregates by pattern: we can see that headline callouts beat testimonials for one angle, or that a specific persona only responds to price hooks, across every batch ever launched. Single ads win by luck; patterns win by design, and you can only see patterns if the data is labeled.
