Curve / Creative Strategy / FAQ

Which formats does the studio produce?

Quick answer: Street interview ads, UGC, statics and video, all in-house, so the mix follows what the account needs rather than what a vendor sells.

The in-house studio produces street interview ads, UGC with a vetted creator roster, statics and video. One shoot day of street interviews alone yields 40+ unique ready-to-run ads.

Having every format under one roof means the mix follows the account's needs. If statics are winning the angle war this month, production shifts there; nobody has to justify the shift to a vendor whose business is selling one format.

The formats also have a working order: statics scout an angle cheaply in hours, video and UGC double down on the angles that survive, and AI dubbing stretches the winners across every market. One insight, four formats, no wasted production.

Curve presenting to a full auditoriumPhoto: Chen Media

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Curve is a small, senior team in Oslo that produces the creative, buys the media, and picks up when you call. Meet the people behind the performance.

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