Yes, supplements are one of the format's strongest categories, because the products live on questions real people already have opinions about. Health habits, skepticism, results, price, all of it produces honest reactions on camera.
The clearest example in our portfolio is Collagen for Hund, a pet supplement brand that grew sales roughly 10x working with Curve.no, with street interview creative as a core part of the mix. Claims in the finished ads always stay within what the product can actually support.
