Curve / Street Interview Ads / FAQ

Don't street interview ads look cheap next to polished brand ads?

Quick answer: They look native, which is different from cheap. In the feed, that is an advantage: they earn the attention polished ads have to pay for.

They look native, which is a different thing from cheap. The shooting and editing are deliberate: real crews, real hooks, platform-correct captions. What the format refuses to look like is an ad, and in the feed that is a feature, not a compromise.

The results settle the aesthetic debate: in Curve.no client accounts, street interview creatives typically outperform standard UGC, often around 2 to 3x on ROAS. Polish wins awards; native wins cold traffic.

Curve presenting to a full auditoriumPhoto: Chen Media

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