Yes, and often better than for products, because services and apps are exactly the purchases people want walked through by a real person. A creator showing their actual flow, signing up, using the app on a dog walk, getting the alarm installed, converts abstraction into recognition.
The portfolio proof: QPaws, the Strava for dogs, grew 3x+ across 12 markets, and lead-driven Homely improved CPA and lead quality, both with creator-led video doing heavy lifting in the mix.
