Curve / UGC Production / FAQ

Do creators actually use our product?

Quick answer: Yes, product in hand is the baseline. Demos, unboxings and honest usage are what make the format credible at all.

Yes. Product in hand, or service genuinely tried, is the baseline for every shoot; the camera picks up faked familiarity instantly, and so do comment sections.

It is also where the best material comes from. The unscripted moment where a creator finds the thing they actually love about the product routinely beats everything the brief predicted, and the edit is built to catch exactly those moments.

Curve presenting to a full auditoriumPhoto: Chen Media

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