Collagen for Hund grew sales roughly 10x working with Curve.no, and the growth was creative-led. Angle after angle, senior dogs with stiff joints, skeptical owners, before-and-after stories, was tested at volume, with street interviews and UGC carrying the social proof.
It is the clearest public demonstration of the thesis: the product did not change, the media buying platform did not change, the creative system did. The full case with numbers is on the cases page.
