Curve / Creative Strategy / FAQ

Is this only for e-commerce brands?

Quick answer: No. The same angle method drove 252% for service business Propr.no, lead quality gains for Homely, and 3x+ for the QPaws app.

No. Angles are about why people buy, and services, apps and lead-driven businesses have richer objection landscapes than most webshops, which gives the method more to work with, not less.

The public proof spans exactly that range: 252% higher bottom line for Propr.no, a service where you sell your home yourself; lower CPA with higher lead quality for home alarm service Homely; 3x+ growth across 12 markets for the QPaws app, alongside the webshop cases.

Curve presenting to a full auditoriumPhoto: Chen Media

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