Most brands test a handful of ads per month, and that is the single most common reason scaling stalls. Our working cadence is 10 new ads per week, scaling to 100+ new ads per month for accounts at full volume.
The number is not bravado, it is arithmetic: outlier ads are rare, so the account that tests eight times more variations finds winners eight times more often. Finding outliers is a numbers game before it is a taste game.
