The scoreboard is revenue outcomes per angle and per concept: cost per purchase, ROAS, and ultimately bottom line. Hook-level metrics like early watch time and click-through are diagnostics, they tell you why an ad won or lost, not whether it deserves budget.
Reading results at the angle level is the unlock. One ad winning is luck; one angle winning across three concepts is information you can build the next month of production on.
The diagnostic layer runs on early signals: how many people survive the first seconds tells you about the hook, click-through tells you about the promise, and conversion rate tells you about the match between ad and landing page. Each failure mode points at a different fix, which is what makes the readout actionable instead of a scoreboard.
