"What do we actually get?" is the most common question in a first meeting. Fair question. The agency industry has trained clients to expect vague deliverables and invoices disconnected from results. Here is exactly what a partnership with us contains.
Who works on your account?
A dedicated creative strategist, two graphic designers, one video editor and two media buyers. That is the production engine behind every account. We develop briefs for UGC ads and produce 10 static ads every week.
We own the entire chain: ideation, briefing, production, post-production, publishing and continuous optimization. You approve briefs, creators, ads and ad copy. You should not have to project-manage your agency.
How many ads get made?
Everything we launch falls into two categories:
- Net new: completely new ads where we test a new audience or a new angle
- Iteration: variants of what we know works. Is a UGC video performing? Then it gets new hooks, new formats and new lengths until it stops delivering
What gets tested, concretely?
In a full partnership we start by testing 10 different angles: what motivates people to reach out or buy? Each angle then runs through our 12 concepts: Us vs Them, Before/After, Listicle, USPs, Unboxing, Testimonial, UGC Review, 3 Reasons Why, How To, Problem/Solution, Viral Meme Hook and more.
On top of that we continuously test audiences, bidding, ad copy, images, videos and campaign types. After 60 days we collect all data and learnings in a document you own.
How is it followed up?
- Weeks 1-4: weekly reports
- 24/7: live dashboard with KPIs and the monthly plan
- From week 4: monthly reports and strategy meetings
- Daily: Slack for ongoing communication, and we are inside the accounts every day adjusting budget and distribution across ads
We look at the numbers daily, weekly, monthly and year over year. Decisions run on data, not gut feeling.
Who is it for?
We have three criteria for partners: you have product-market fit, you spend 150,000 NOK or more per month on marketing, and you give trust, freedom and creativity. If that is you, our model is simple: we only earn when you do.
FAQ
Do I have to approve everything before it goes live?
You approve briefs, creators, ads and copy. The optimization, budget allocation and testing is on us; that is why you hire an agency.
What happens after the first 60 days?
By then we have data on which angles and concepts work for your brand, collected in a document you own. From there it is about scaling the winners and feeding the system new tests.
What if it does not work?
Our fee is tied to the results. If we do not deliver, we do not earn, and then you have no reason to stay either.