Stalls have a diagnosis order, because the causes leave different fingerprints. Creative fatigue shows as rising costs on stable conversion rates, so the first move is always fresh angles into the testing share. If fresh creative does not move it, we audit tracking, because decaying signal quietly starves the algorithm. Only then do we question the offer itself.
The structure absorbs most stalls before they hurt: 30% of budget is always testing new angles, so the account never depends on yesterday's winners aging gracefully. And because our fee is tied to results, a stalled account is our problem in the most literal sense, which is exactly how you want your agency's incentives wired.
