Instead of a fixed monthly retainer, our fee on media buying is tied to the results we drive. That aligns the incentives completely: if the account does not grow, our invoice does not either.
It also changes behaviour in ways a retainer never can. We have every reason to push creative volume, kill losing ads fast and scale winners aggressively, because we are paid for outcomes, not for activity reports.
The model also explains why we are selective: a performance fee only works on accounts we can actually grow, so the free audit doubles as mutual due diligence. If the math does not favor you, taking the account would not favor us either.
