Yes, supplements are one of the format's strongest categories, because the products live on questions real people already have opinions about. Health habits, skepticism, results, price, all of it produces honest reactions on camera.
The clearest example in our portfolio is Collagen for Hund, a pet supplement brand that grew sales roughly 10x working with Curve.no, with street interview creative as a core part of the mix. Claims in the finished ads always stay within what the product can actually support.
The category also benefits from the format's built-in honesty: skepticism on camera reads as authentic, and a stranger saying 'I doubted it too' does more for a supplement than any polished claim. Every finished ad still stays within what the product can document.
