Curve / UGC Production / FAQ

How does your creator roster work?

Quick answer: A vetted roster of 500+ creators we have produced 2,000+ UGC videos with, matched to your brand rather than self-selected from a marketplace.

We work with a vetted roster of 500+ creators and have produced 2,000+ UGC videos through it. A roster, not a marketplace: creators are selected and matched to your brand, audience and market by us, not self-selected by whoever bids first.

Vetting covers the things briefs cannot fix, on-camera credibility, delivery discipline, and whether their audience persona matches your buyer. By the time a creator shoots for you, the roulette part is already over.

Vetting is three concrete steps before anyone touches a paid project: a portfolio review by our team, a category-fit assessment against your brand, and a test brief that has to come back usable. Local language is part of the match, with native creators across Norway, Sweden, Denmark, Finland, Germany, the Netherlands, the UK and Spain.

Curve presenting to a full auditoriumPhoto: Chen Media

Real people run your account

Curve is a small, senior team in Oslo that produces the creative, buys the media, and picks up when you call. Meet the people behind the performance.

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