Matching starts before your project exists: every creator on the roster has passed a portfolio review and shipped a test brief, so we know how they perform under direction, not just how their showreel looks. For your brand specifically, we assess category fit, whether their on-camera persona is someone your buyer would actually take advice from.
Language and market close the match: a Norwegian supplement brand gets a Norwegian creator, a German expansion gets a native German voice. The kind of casting a marketplace cannot do, because marketplaces match on price and availability, not on who your customer believes.
