Structure follows the 2026 algorithm instead of fighting it: broad prospecting does the heavy lifting, retargeting stays lean, and consolidation gives the system enough signal per ad set to learn.
Creative volume grows with the account's stage, roughly 40+ live ads at launch, 70+ in the growth phase and 100+ at scale. The structure exists to serve one goal: feeding enough genuinely different creative into broad delivery that the algorithm finds the buyers for you.
Consolidation is the quiet hero of the structure: fewer, bigger ad sets mean each one clears the signal threshold the algorithm needs to learn, instead of twenty micro-segments all guessing. The stage numbers, 40+, 70+, 100+ live ads, exist to keep that learning fed as spend grows.
