Honest answer: it depends — but the model is always the same. No retainer, no paying for activity. Our fee is tied to the results we create.
Most agencies charge a fixed monthly fee whether the ads work or not. We think that is the wrong model: it pays for activity, not outcomes, and it lets the agency relax while you carry all the risk.
Curve flips it: our fee is tied to the revenue our ads actually create. If we do not deliver, we do not earn. That means we only take on partners we genuinely believe we can scale — and that we work as if the budget were our own.
Full management of Meta and/or Google, creative strategy and production, tracking and reporting. Fee tied to results. For brands that want to scale aggressively over time.
One creator, one videographer, one shoot day, full editing — typically 40+ finished ads delivered ready to run. One-off price, no lock-in. A good first test of the format.