Standard UGC is one creator talking to a camera from a script or a brief, and viewers increasingly recognise that format as advertising. Street interviews replace the script with real reactions from many different people.
That gives you built-in social proof, dozens of natural hooks per shoot, and content the algorithm reads as fresh and diverse instead of one more talking head. In Curve.no client accounts, street interview creatives typically outperform standard UGC, often around 2 to 3x on ROAS for the same spend.
