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Book a meetingThe prompts were developed from the results of tests we have spent over 9 million kr in ad spend on. These are usable ads that do not look like AI, because they are based on our own designer-produced ads.
With these you can easily create your own ads in under 60 seconds, optimized for our best-selling ad formats:
NB: Always adjust information and text before launch. The ads are not 100 % finished and ready to launch when the AI has created them.
Upload: one inspo ad plus two lifestyle images from the client (here: dog photos in a home setting). NB: Adjust the prompt to the brand you are working with. The example below is written for a dog collagen supplement.
Design a digital advertisement for a dog collagen supplement brand featuring a happy, healthy-looking dog in a warm, cozy home environment. Prominently include a testimonial box showcasing a 5-star review with the following text: "It did not take long before Zita stopped shedding. It was such a relief to be free of all the hair in the house and the car. And the beautiful shine her coat has gotten makes me so proud. Now I often get comments on how shiny and healthy her coat looks!" Use clean, easily readable typography throughout. At the bottom, include a bold headline appealing to trust and emotional connection, such as "Loved by dogs. Proudly recommended by owners." The overall style should feel authentic, caring, and credible, emphasizing positive changes experienced by pets and their owners.
Upload only a product image. This variant places the product in a natural, emotionally loaded scene. Fill in the fields marked (customize) for your brand.
Create a high-end, photorealistic print advertisement in portrait orientation (300 DPI, full-page quality), designed to match the visual and strategic standards of top-tier creative agencies such as &Co, Uncommon, or Droga5. The ad must not resemble AI-generated art: it should look like a real, professionally produced campaign with cinematic photography, advanced lighting, authentic textures, and precise art direction. The image should feature: (customize) [INSERT visual concept or product placement, e.g. a chocolate egg in a bird's nest, a cola bottle held up to the sun, a crumpled receipt with emotional value, etc.] Focus on creating a moment that feels natural and emotionally loaded. Objects and product placement must appear integrated and physically real, with accurate reflections, shadowing, and material fidelity. Stylistic tone: (customize) Match the [INSERT BRAND] brand's DNA (luxury, playful, rugged, etc). (customize) Use [INSERT lighting style, e.g. soft golden hour light, overcast cinematic shadows, harsh fluorescent glow], (customize) and a brand-relevant color palette (e.g. minimalist black & white, nostalgic warm tones, rich naturals, etc). (customize) The scene must evoke a clear emotion: wonder, joy, hunger, nostalgia, pride, surprise, etc. Composition guidelines: Use best-practice rules of visual hierarchy and layout: - Respect negative space to avoid clutter and allow breathing room around the main subject and text. - Use the rule of thirds and natural Z-pattern or F-pattern to guide the viewer's eye. - Ensure the focal point (e.g. product or emotion) is visually anchored and draws attention first. - (customize) Place headline where it complements, not competes with, the image (e.g. top left, mid-left, bottom left depending on image flow). - Keep the logo small and subtle, usually bottom right, ensuring contrast but without overpowering. Ensure the logo and any subline are placed with care and remain balanced within the overall layout. Typography: - (customize) Headline: [INSERT headline], set in a brand-appropriate typeface (e.g. geometric sans-serif, elegant serif, flowing script), in a weight and color that ensures strong contrast but still feels refined. - Use a typeface that fits the brand's identity, with a suitable font weight and color to ensure proper contrast against the background. - Avoid generic fonts, mimic real-world typographic design. - Position headline based on visual flow, never disrupt the focal image. - (customize) Subline (optional): Smaller, placed beneath or away from the headline. Final output should look like: - A professionally art-directed campaign - Visually striking and emotionally resonant - Award-worthy in concept, craft, and originality - Fully believable as a real photo shoot, not an AI-generated image
Upload only a product image. This variant isolates the product in a clean studio setup with soft, natural lighting.
Create a high-end, photorealistic print advertisement in portrait orientation (300 DPI, full-page quality), designed to match the visual and strategic standards of top-tier creative agencies such as &Co, Uncommon, or Droga5. The ad must not resemble AI-generated art: it should look like a real, professionally produced campaign with cinematic photography, advanced lighting, authentic textures, and precise art direction.
(customize) The image should feature a single {{insert product type}} placed delicately on a clean ceramic dish or similar refined surface, with a {{insert subject detail}} (e.g., a hand, paw, utensil) reaching into frame as if interacting with the product. The dish should rest on a subtly textured surface like linen, soft wood, or matte stone, evoking care, calm, and intention.
(customize) The background should be a solid or softly graded tone, chosen from a warm, neutral palette (e.g., cream, off-white, pale beige), optionally accented with a brand-specific highlight color like {{insert accent color}} to add warmth or focus.
(customize) Focus on creating a moment that feels intentional, premium, and emotionally charged, suggesting trust, quality, and human (or emotional) connection. Use a clean studio-style setup to isolate the product and ensure visual clarity. All elements must appear physically real and integrated, with accurate reflections, soft shadows, and true-to-life material textures. Lighting should be cinematic and natural, emphasizing the form, texture, and warmth of the scene.
(customize) Stylistic tone should match the {{insert brand personality}} (e.g., premium, nurturing, minimalistic, organic, joyful, rugged).
(customize) Use soft daylight, overcast natural light, or subtle golden-hour glow, and apply a brand-relevant palette (e.g., soft whites, warm neutrals, matte blacks, or natural greens).
(customize) The scene must evoke a clear emotion such as trust, joy, calm, relief, curiosity, or delight.
Follow best-practice visual hierarchy and layout:
- Respect negative space to avoid clutter and allow breathing room around the focal point and supporting elements.
- Use the rule of thirds and natural Z-pattern or F-pattern to guide the viewer's eye through the image.
- Ensure the product (or moment of interaction) is the visual anchor and captures first attention.
- Place the headline where it complements, not competes with, the visual composition, often top left, mid-left, or bottom left, based on flow.
- Keep the logo small and subtle, usually in the bottom right, ensuring legibility without overpowering the layout.
Typography:
- Headline: {{insert headline text}}, set in a clean serif or refined geometric sans-serif that aligns with the brand's voice. Use a color that contrasts gently but effectively with the background, such as deep charcoal, warm brown, or brand-accented yellow.
- Choose a typeface that feels premium, human, and considered, avoid generic fonts. Use typographic treatments that reflect real-world design systems of modern, tasteful brands.
- Position the headline according to visual flow, never obscure the focal product.
Optional subline:
{{insert subline text}}: Set smaller and positioned below or slightly offset from the headline, in a matching tone and visual weight.
Final output should look like:
- A professionally art-directed studio campaign
- A clean, emotionally resonant image with the product in clear focus
- Visually striking and award-worthy in both concept and craft
- Fully believable as a high-end photo shoot, not AI-generatedUpload only a product image. The prompt builds a vertical split screen that guides the viewer from pain to gain.
Create a high-end, photorealistic print advertisement in portrait orientation (300 DPI, full-page quality), styled to match the creative and visual sophistication of campaigns by Uncommon, &Co, Droga5, or similar world-class agencies.
The image must not look AI-generated. It should resemble a real, professionally produced photoshoot with advanced art direction, authentic textures, and cinematic lighting.
The composition should feature a vertical split-screen format to compare two opposing sides.
For the left side, representing the outdated option or problem, use dark, muted tones such as asphalt gray or midnight blue to convey pain, frustration, or inconvenience. Display a negative scene or product version with gritty realism, for example, {{insert old/undesirable image}}. Include a price example that feels excessive or inefficient, such as "300 KR per use." Add one or two downside icons with red markers, such as:
(customize)
❌ [Downside 1]
❌ [Downside 2]
Add a label in the top left that reads "Old solution" (or your localized equivalent). Ensure the lighting on this side is moody, low-key, and possibly directional from above to create visual tension.
(customize) For the right side, which represents the modern solution, use bright, fresh, and optimistic tones like warm white, pastel yellow, or vibrant brand colors to signal innovation and relief. Feature a clean, visually striking photo of the product or improved experience, for example, {{insert upgraded version}}. Show a promotional price or offer in a badge or callout, such as "First month 149 KR." Include two to three benefit icons with green checkmarks:
(customize)
✅ [USP 1]
✅ [USP 2]
✅ [USP 3]
Place the brand logo and/or packaging near the product, ideally in the upper half of the right side. Use soft, natural lighting or a branded glow to make the scene inviting and emotionally engaging.
The overall look must feel like a professionally crafted print ad: cinematic, emotionally charged, and physically real, with accurate reflections, believable lighting behavior, and realistic material textures.
(customize) Choose lighting direction based on the brand tone. For example, use soft golden hour lighting for warmth, cold studio light for tech-forward precision, or overcast natural light for minimalism.
Apply appropriate color palettes: the left side should be desaturated and dark, while the right side should be clean and brand-colored.
(customize) The emotional arc should guide the viewer from discomfort to relief, creating a visual transition that evokes feelings of confidence, satisfaction, or clarity.
Textures must be grounded in the real world. Think matte surfaces, smudges, water droplets, or soft light gradients on packaging, no artificial smoothness or over-perfection.
Typography should reinforce clarity and emotion. Use a bold, brand-appropriate headline split across both sides or centered near the top. For example, {{insert powerful headline}} should be set in a modern, high-contrast typeface. Prices should be large, bold, and clearly legible near the bottom of each side. Promotional badges and labels should reflect current UI design trends, with contrast, subtle shadows, or slight elevation if fitting.
The final result should look like it belongs in Adweek, Lürzer's Archive, or a Cannes Lions deck. It must be emotionally resonant, visually premium, and instantly communicative. The visual storytelling should clearly guide the viewer from pain to gain in a way that feels effortless. It should feel like a print ad you'd tear out and pin on a wall.Upload: one inspo ad plus two lifestyle images from the client. NB: Adjust the prompt to the brand you are working with. The example is written for a dog collagen supplement.
Design a vertically split-screen advertisement clearly illustrating a "Problem → Solution" transformation specifically for a dog collagen supplement. Left side: Use dark, moody colors for the background. Feature an emotionally expressive image of a distressed dog clearly experiencing discomfort (e.g., scratching, shedding, dull coat). Overlay a glowing visual symbol metaphorically representing the issue, such as tangled fur or irritated skin. Include bold, readable text at the top: Header: "Problem" Subheader: "Dry skin, itching and shedding" Right side: Switch to bright, optimistic colors for the background. Clearly display the collagen supplement packaging with a promotional badge such as "First Order Free". Below the product, showcase 3 key benefit pairings using clean icons and concise descriptions: - Better digestion - Reduced itching - Better blood circulation and energy Ensure typography contrasts sharply with each side's color palette, is bold, and easily readable. Use clear visual cues to guide the viewer's eye naturally from left to right, emphasizing the emotional transformation from discomfort to relief and health.
First train a chat in ChatGPT on your brand, and have it research you. Then paste the prompt you have chosen, together with this instruction:
Customize this prompt to be aligned with the client (brand, context, products, target audience), as well as the special instructions below. Do not change the properties of the prompt, just update it with this new updated information. Product: X (fill in) Stylistic tone: X (fill in) Lighting: X (fill in) Colors: X (fill in) Emotion: X (fill in) Headline: X (fill in) Subheadline: X (fill in)
Look at the results and adjust the prompt if needed. When you are happy, take the image into an editing tool to add the logo and make sure all text is 100 % correct.
Feel free to contact Sivert Ridderseth on LinkedIn if you have questions about the prompts.
Also see how we combine AI ads with real content in street interview ads, explore our cases, including Collagenhund, or read more on the blog.
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