Prompts for vinnende annonser, testet for over 9 millioner kr

Testet for over 9 millioner kr i adspend

Promptene er utviklet basert på resultatet fra tester vi har brukt over 9 millioner kr i adspend på. Dette er anvendbare annonser som ikke ser ut som AI, fordi de er basert på våre egne, designer-produserte annonser.

Med disse kan du enkelt lage egne annonser på under 60 sekunder, optimalisert etter våre mest selgende annonseformater:

• Us VS Them
• USP-er
• Headline-callout
• Problem/Solution
• Kundereviews

NB: Alltid juster informasjon og tekst før lansering. Annonsene er ikke 100 % ferdige og klare til lansering når AI har laget dem.

MasterPrompt: Headline-Callout

Headline-Callout i miljø-omgivelser

Last opp kun produktbilde. Denne varianten setter produktet inn i en naturlig, emosjonelt ladet scene. Feltene merket (customize) fyller du inn for merkevaren din.

Create a high-end, photorealistic print advertisement in portrait orientation (300 DPI, full-page quality), designed to match the visual and strategic standards of top-tier creative agencies such as &Co, Uncommon, or Droga5. The ad must not resemble AI-generated art – it should look like a real, professionally produced campaign with cinematic photography, advanced lighting, authentic textures, and precise art direction.

The image should feature:
(customize) [INSERT visual concept or product placement – e.g. a chocolate egg in a bird's nest, a cola bottle held up to the sun, a crumpled receipt with emotional value, etc.]

Focus on creating a moment that feels natural and emotionally loaded. Objects and product placement must appear integrated and physically real, with accurate reflections, shadowing, and material fidelity.

Stylistic tone:
(customize) Match the [INSERT BRAND] brand's DNA (luxury, playful, rugged, etc).
(customize) Use [INSERT lighting style – e.g. soft golden hour light, overcast cinematic shadows, harsh fluorescent glow],
(customize) and a brand-relevant color palette (e.g. minimalist black & white, nostalgic warm tones, rich naturals, etc).
(customize) The scene must evoke a clear emotion: wonder, joy, hunger, nostalgia, pride, surprise, etc.

Composition guidelines:
Use best-practice rules of visual hierarchy and layout:
- Respect negative space to avoid clutter and allow breathing room around the main subject and text.
- Use the rule of thirds and natural Z-pattern or F-pattern to guide the viewer's eye.
- Ensure the focal point (e.g. product or emotion) is visually anchored and draws attention first.
- (customize) Place headline where it complements, not competes with, the image (e.g. top left, mid-left, bottom left depending on image flow).
- Keep the logo small and subtle, usually bottom right, ensuring contrast but without overpowering. Ensure the logo and any subline are placed with care and remain balanced within the overall layout.

Typography:
- (customize) Headline: [INSERT headline] – set in a brand-appropriate typeface (e.g. geometric sans-serif, elegant serif, flowing script), in a weight and color that ensures strong contrast but still feels refined.
- Use a typeface that fits the brand's identity, with a suitable font weight and color to ensure proper contrast against the background.
- Avoid generic fonts – mimic real-world typographic design.
- Position headline based on visual flow – never disrupt the focal image.
- (customize) Subline (optional): Smaller, placed beneath or away from the headline.

Final output should look like:
- A professionally art-directed campaign
- Visually striking and emotionally resonant
- Award-worthy in concept, craft, and originality
- Fully believable as a real photo shoot, not an AI-generated image

Headline-Callout i studio-omgivelser

Last opp kun produktbilde. Denne varianten isolerer produktet i et rent studio-oppsett med myk, naturlig lyssetting.

Create a high-end, photorealistic print advertisement in portrait orientation (300 DPI, full-page quality), designed to match the visual and strategic standards of top-tier creative agencies such as &Co, Uncommon, or Droga5. The ad must not resemble AI-generated art – it should look like a real, professionally produced campaign with cinematic photography, advanced lighting, authentic textures, and precise art direction.

(customize) The image should feature a single {{insert product type}} placed delicately on a clean ceramic dish or similar refined surface, with a {{insert subject detail}} (e.g., a hand, paw, utensil) reaching into frame as if interacting with the product. The dish should rest on a subtly textured surface like linen, soft wood, or matte stone—evoking care, calm, and intention.

(customize) The background should be a solid or softly graded tone, chosen from a warm, neutral palette (e.g., cream, off-white, pale beige), optionally accented with a brand-specific highlight color like {{insert accent color}} to add warmth or focus.

(customize) Focus on creating a moment that feels intentional, premium, and emotionally charged — suggesting trust, quality, and human (or emotional) connection. Use a clean studio-style setup to isolate the product and ensure visual clarity. All elements must appear physically real and integrated, with accurate reflections, soft shadows, and true-to-life material textures. Lighting should be cinematic and natural, emphasizing the form, texture, and warmth of the scene.

(customize) Stylistic tone should match the {{insert brand personality}} (e.g., premium, nurturing, minimalistic, organic, joyful, rugged).
(customize) Use soft daylight, overcast natural light, or subtle golden-hour glow, and apply a brand-relevant palette (e.g., soft whites, warm neutrals, matte blacks, or natural greens).
(customize) The scene must evoke a clear emotion such as trust, joy, calm, relief, curiosity, or delight.

Follow best-practice visual hierarchy and layout:
- Respect negative space to avoid clutter and allow breathing room around the focal point and supporting elements.
- Use the rule of thirds and natural Z-pattern or F-pattern to guide the viewer's eye through the image.
- Ensure the product (or moment of interaction) is the visual anchor and captures first attention.
- Place the headline where it complements, not competes with, the visual composition — often top left, mid-left, or bottom left, based on flow.
- Keep the logo small and subtle, usually in the bottom right, ensuring legibility without overpowering the layout.

Typography:
- Headline: {{insert headline text}} – set in a clean serif or refined geometric sans-serif that aligns with the brand's voice. Use a color that contrasts gently but effectively with the background, such as deep charcoal, warm brown, or brand-accented yellow.
- Choose a typeface that feels premium, human, and considered — avoid generic fonts. Use typographic treatments that reflect real-world design systems of modern, tasteful brands.
- Position the headline according to visual flow — never obscure the focal product.

Optional subline:
{{insert subline text}} – Set smaller and positioned below or slightly offset from the headline, in a matching tone and visual weight.

Final output should look like:
- A professionally art-directed studio campaign
- A clean, emotionally resonant image with the product in clear focus
- Visually striking and award-worthy in both concept and craft
- Fully believable as a high-end photo shoot, not AI-generated

MasterPrompt: Problem/Solution

Fra problem til løsning i ett bilde

Last opp: en inspo-annonse pluss to miljøbilder fra kunden. NB: Juster prompten til merkevaren du jobber med. Eksempelet er skrevet for et kollagentilskudd for hund.

Design a vertically split-screen advertisement clearly illustrating a "Problem → Solution" transformation specifically for a dog collagen supplement.

Left side:
Use dark, moody colors for the background.
Feature an emotionally expressive image of a distressed dog clearly experiencing discomfort (e.g., scratching, shedding, dull coat).
Overlay a glowing visual symbol metaphorically representing the issue, such as tangled fur or irritated skin.
Include bold, readable text at the top:
Header: "Problem"
Subheader: "Tørr hud, kløe og røyting"

Right side:
Switch to bright, optimistic colors for the background.
Clearly display the collagen supplement packaging with a promotional badge such as "Første Bestilling Gratis".
Below the product, showcase 3 key benefit pairings using clean icons and concise descriptions:
- Bedre fordøyelse
- Redusert kløe
- Bedre blodsirkulasjon og energi

Ensure typography contrasts sharply with each side's color palette, is bold, and easily readable. Use clear visual cues to guide the viewer's eye naturally from left to right, emphasizing the emotional transformation from discomfort to relief and health.

Vil du se hvordan vi bruker dette i praksis?

Ta gjerne kontakt med Sivert Ridderseth på LinkedIn om du har spørsmål om promptene.

Se også hvordan vi kombinerer AI-annonser med ekte innhold i street interview-annonser, utforsk casene våre, blant annet Collagenhund, eller les mer på bloggen.